Location: Uganda and Kenya
More than 50% of deaths of children under 5 in Africa occur as a result of malnutrition. And, more than one-third of children under the age of 5 in Africa are stunted as a result of malnutrition, facing a life-time of physical and cognitive challenges, an inability to perform in school and a resulting reduction in earning potential.These children not only lack access to healthy and fortified foods, but often their parents have little knowledge about the importance and availability of such foods.
Our ‘Happy Meals’ project is changing this. To reach the children most in need, we are taking a door-to-door approach. We have set up a micro-franchise which enables local workers to talk to mums and dads about nutrition. Through this network, the project will develop and test a new line of affordable fortified foods and food supplements, formulated especially to keep under 5s healthy. It will also include educational text messages, via mobile phone, to parents about how to provide healthy nutrition to their children.
This project will reach more than 700,000 people, improve the health of more than 240,000 children, including more than 39,000 pregnant women and newborns.