MAPping the world through art

An unprecedented cross-cultural and cross-border project

This Global Art Initiative amplifies exposure and access to contemporary art from three culturally dynamic regions: South and Southeast Asia, Latin America, and the Middle East and North Africa. MAP exhibitions, customized education programs, artist projects, and online materials help focus attention on vibrant artistic practices in each region and foster lasting relationships among artists, institutions, scholars, and visitors.

Guggenheim Museum and Galleria d’Arte Moderna Milano present exhibition of contemporary art from the Middle East and North Africa, opening April 2018

The final installation "But a Storm Is Blowing from Paradise" of the Guggenheim UBS MAP Global Art Initiative will be presented in Milan from April 11 through June 17, 2018.

It is the eighth exhibition of a multiyear program to support contemporary art and education. Introducing this collection of artwork from the Middle East and North Africa to audiences in Europe will showcase these artist being at the center of sweeping global change and addressing some of today's most critical issues.

The exhibition, organized by Sara Razza, Guggenheim UBS MAP Curator, Middle East and North Africa, in collaboration with Paola Zatti, Director and Omar Cucciniello, Curator of theGalleria d’Arte Moderna, features a diverse range of artistic voices and critical concerns from a rapidly evolving region and its international diaspora. According to Raza, “But a Storm Is Blowing from Paradise offers a cross-circulation of ideas rooted in science, mathematics, and philosophy". "Milan is an ideal hub for creative thinking and therefore a natural destination for such an innovative project,” said Filippo Del Corno, Deputy Mayor for Culture, Milan.

UBS won the "European Cultural Investor 2016" for the Guggenheim UBS MAP Global Art Initiative

UBS was awarded “European Cultural Investor 2016” for the Guggenheim UBS MAP Global Art Initiative and won the prestigious AURICA award. Combining aura, aurum and eureka, this sculpture stands for excellence, attractiveness and the diversity of the European cultural market. It is considered the most important award in the culture business. A panel of experts comprising 30 judges bestows the award upon winners representing culture services, investors and tourism regions from all over Europe in seven contest categories.

It is a symbol for the outstanding mediation work and engagement by European cultural sponsors and providers. This is exactly what our engagement is all about: catalyzing creative exchange beyond boundaries. 

For the first time in Europe, "Under the Same Sun: Art from Latin America Today" showing at the South London Gallery(SLG) from 10 June to 4 September 2016.

Offering incredible insight into contemporary art practice from a range of artists from over 13 countries, Under the Same Sun examines a diversity of creative responses by artists to complex, shared realities. The exhibition focuses on work made by artists born after 1968, in addition to several early pioneers who were active internationally in the 1960s and ’70s, many of whom have been influenced by shared colonial and modern histories, repressive governments, economic crises, social inequality, and concurrent periods of regional economic wealth, development, and progress.

Following two year’s research, the exhibition has been organized by Pablo León de la Barra, Guggenheim UBS MAP Curator, Latin America, in collaboration with the team at the South London Gallery. Under the Same Sun will be the first to be housed in both the SLG’s main site and the ground floor of its new building, a neighbouring former Fire Station currently under restoration. Due to open in 2018, the Fire Station will be a major new cultural offer for contemporary art in London. The exhibition premiered at the Guggenheim Museum in New York in June 2014 and was then shown at Museo Jumex, Mexico City’s newest museum of contemporary art, from November 2015 to February 2016. This is its only showing outside of the Americas.

Guggenheim honors art from Middle East and North Africa with the exhibition "But a Storm Is Blowing from Paradise: Contemporary Art of the Middle East and North Africa"

The exhibition, which represents the third phase of the Guggenheim UBS MAP Global Art Initiative, is organized by curator Sara Raza and opened April 29 at the Guggenheim Museum in New York.

The exhibition underscores an important central question: How is the designation “Middle East” defined and understood both regionally and internationally? But a Storm Is Blowing from Paradise considers the impact of historical colonization and present-day globalization, and examines how the region is marked by its intertwined histories and its social, religious, cultural, and creative traditions.

The exhibition includes installation, painting, photography, sculpture, video, and work on paper, and examines a range of topics emerging from Raza’s curatorial investigations pertaining to themes of origin, migration, the expression of ideology through architecture, and the excavation of buried meaning.

As with all phases of the MAP initiative, But a Storm Is Blowing from Paradise features artworks that have been recently acquired for the Guggenheim’s permanent collection under the auspices of the Guggenheim UBS MAP Purchase Fund. Curatorial research for the exhibition was developed with an eye toward building on the Guggenheim’s distinguished history of internationalism, as well as providing new scholarship on visual culture from the Middle East and North Africa and its diaspora.