UBS – A Global Partner of Formula 1®

Formula 1®, which began in 1950, is the world’s most prestigious motor racing competition and one of the most popular annual sporting series. It is watched by over 450 million television viewers from more than 185 territories, making it one of the most-viewed annual sports in the world.

As a Global Partner of Formula 1®, UBS has made this unique and exciting sport the centerpiece of its international sponsorship portfolio. The partnership constitutes a key element of UBS's branding activities and underscores the values UBS shares with Formula 1®: a commitment to high performance and success through teamwork.


The MERCEDES AMG PETRONAS Formula One Team competes in the FIA Formula One World Championship and is based at the team's Operation Centre in Brackley, UK.

The team derives performance advantage from its integrated cooperation with Mercedes AMG High Performance Powertrains, making it one of just two integrated 'works' teams in Formula One.

UBS has been a proud partner of the MERCEDES AMG PETRONAS Formula One Team for four years and the partnership has provided a global sponsorship platform that has appeal to UBS clients and creates commercial opportunity.

The partnership with MERCEDES AMG PETRONAS Formula One Team provides UBS with a significant profile in one of the world’s most popular motor sporting organizations.

UBS and James Allen

James has 25 years broadcasting experience in Formula 1 and has established a global reach. His commentaries for British network ITV were carried live in the United Kingdom, Canada, Australia, Malaysia, Philippines, Indonesia, South Africa, and the UAE and today his commentaries are also carried live on the Official F1 App.

James launched his website ( in November 2008 and in five years it has established a worldwide audience of 1.85 million active unique users. It is considered the go-to site for the “thinking F1 fan” and it is an influencer within the F1 paddock and in the media.

James Allen has been partnering with UBS for the last three seasons in Formula 1 to produce distinctive, rich content around Race Strategy.

UBS and David Coulthard

David Coulthard made his Formula One debut in 1994 and won 13 Grands Prix in a career spanning 15 seasons. Twice a winner in Monaco, Coulthard was team-mate to Mika Häkkinen in the Finn's two Drivers' Championship-winning seasons for McLaren Mercedes before helping establish the Red Bull team. His best Drivers' Championship finish was second in 2001.

After retiring from racing in Formula One, Coulthard continued to be involved with the Red Bull Racing team as a consultant. He is now a respected pundit for the BBC and The Daily Telegraph. In his role as UBS F1 ambassador, David provides UBS with regular exciting insights in to all things Formula 1 – on and off track.

UBS and Mika Häkkinen

Mika Häkkinen made his Formula One debut in 1991 racing with Team Lotus before moving to McLaren in 1993. He sensationally outqualified Ayrton Senna in his first race with the team. After gaining his first podium in his second race, Mika went on to have one of the most successful careers in Formula One with 20 wins, 51 podiums and 26 pole positions. He won back-to-back championships in 1998 and 1999 and established a great rivalry with Michael Schumacher.

Following his retirement from Formula One at the end of the 2001 season, Mika was involved in various series including rallying and more recently the DTM, which he joined in 2005. He retired from top level motorsport at the end of 2007 but continues to be an influential personality within Formula One, and a well-regarded brand ambassador.

UBS and Sir Jackie Stewart

Sir Jackie Stewart is one of the most iconic Formula One drivers of all time. He won three F1 World Drivers’ Championships and came second in two between 1965 and 1973. With 99 grid starts, of which he won 27, he is considered one of the most successful and charismatic F1 drivers ever. Following a crash at Spa-Francorchamps in 1966, when he was trapped in his car for 30 minutes, the three-time World Champion became a pioneer and advocate of motor racing safety.

In 1973, the year he retired from Formula One, Sir Jackie was voted Sportsman of the Year in America, as well as several other countries around the world. After retiring, Sir Jackie worked as a commentator for ABC television in the USA covering Formula One, NASCAR, the Indianapolis 500 and the Olympics Games until 1986. In 1997, Sir Jackie returned to Formula One as a team owner of Stewart Grand Prix with his son Paul, which was sold to Ford in 1999. He was awarded an OBE in 1972 and knighted by Her Majesty The Queen for services to motor racing in 2001.

UBS and Susie Wolff

Since April 2012, Susie Wolff has been the development driver for Williams Martini Racing and is only one of a handful of women who made it all the way up to F1. Driving for Williams in two Free Practise sessions, Susie has made huge strides in the advancement of women in Formula One, becoming the first female driver to compete in a Formula One Grand Prix session in over two decades.

Susie has been a UBS Diversity Ambassador since 2013 and has regular appearances and speaking engagements at internal and external events.