UBS – A Global Partner of Formula 1®

Formula 1®, which began in 1950, is the world’s most prestigious motor racing competition and one of the most popular annual sporting series. It is watched by over 450 million television viewers from more than 185 territories, making it one of the most-viewed annual sports in the world.

As a Global Partner of Formula 1®, UBS has made this unique and exciting sport the centerpiece of its international sponsorship portfolio. The partnership constitutes a key element of UBS's branding activities and underscores the values UBS shares with Formula 1®: a commitment to high performance and success through teamwork.


The MERCEDES AMG PETRONAS Formula One Team competes in the FIA Formula One World Championship and is based at the team's Operation Centre in Brackley, UK.

The team derives performance advantage from its integrated cooperation with Mercedes AMG High Performance Powertrains, making it one of just two integrated 'works' teams in Formula One.

UBS has been a proud partner of the MERCEDES AMG PETRONAS Formula One Team for four years and the partnership has provided a global sponsorship platform that has appeal to UBS clients and creates commercial opportunity.

The partnership with MERCEDES AMG PETRONAS Formula One Team provides UBS with a significant profile in one of the world’s most popular motor sporting organizations.

UBS and James Allen

James has 25 years broadcasting experience in Formula 1 and has established a global reach. His commentaries for British network ITV were carried live in the United Kingdom, Canada, Australia, Malaysia, Philippines, Indonesia, South Africa, and the UAE and today his commentaries are also carried live on the Official F1 App.

James launched his website ( in November 2008 and in five years it has established a worldwide audience of 1.85 million active unique users. It is considered the go-to site for the “thinking F1 fan” and it is an influencer within the F1 paddock and in the media.

James Allen has been partnering with UBS for the last three seasons in Formula 1 to produce distinctive, rich content around Race Strategy.

UBS and David Coulthard

David Coulthard made his Formula One debut in 1994 and won 13 Grands Prix in a career spanning 15 seasons. Twice a winner in Monaco, Coulthard was team-mate to Mika Häkkinen in the Finn's two Drivers' Championship-winning seasons for McLaren Mercedes before helping establish the Red Bull team. His best Drivers' Championship finish was second in 2001.

After retiring from racing in Formula One, Coulthard continued to be involved with the Red Bull Racing team as a consultant. He is now a respected pundit for the BBC and The Daily Telegraph. In his role as UBS F1 ambassador, David provides UBS with regular exciting insights in to all things Formula 1 – on and off track.

UBS and Susie Wolff

Since April 2012, Susie Wolff has been the development driver for Williams Martini Racing and is only one of a handful of women who made it all the way up to F1. Driving for Williams in two Free Practise sessions, Susie has made huge strides in the advancement of women in Formula One, becoming the first female driver to compete in a Formula One Grand Prix session in over two decades.

Susie has been a UBS Diversity Ambassador since 2013 and has regular appearances and speaking engagements at internal and external events.