Welcome to the UBS F1® microsite
As a Global Partner of Formula 1®, UBS has made this fascinating sport the centerpiece of our sports sponsorship portfolio. And there are so many levels to explore.
UBS and Formula 1 share a keen interest in strategy: planning ahead, making clear decisions and managing change are as vital to success in a closely fought Grand Prix as they are in banking. We have the most in-depth strategy content on the internet; leading F1 commentator James Allen provides unique pre-race and post race analysis, with input from team strategists and from F1 tyre supplier Pirelli.
There are videos; featuring to our brand ambassador Maria Teresa de Filippis, the first woman to start a round of the F1 world championship, as well as insights into the links between the worlds of F1 and business from leading figures from the sport and UBS analysts.
And we have a monthly podcast, hosted by James Allen, featuring many of the leading names from F1, looking at every aspect of this multi-faceted sport; with insight into personalities, racing, business, strategy and technology.
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