Annie Leibovitz


"It is extraordinary to do this work for UBS on a subject that I really care about. It is such a big undertaking and a broad subject it is like going out and photographing the ocean." 

Annie Leibovitz


Annie Leibovitz has been making witty, powerful images documenting popular culture since the early 1970s, when she worked as a photojournalist for Rolling Stone. In the 1980s she began expanding her collective portrait of the social landscape with photographs for Vanity Fair and then Vogue and in award-winning advertising campaigns. Leibovitz is the recipient of many honors. She has been designated a Living Legend by the Library of Congress.


Annie Leibovitz is photographing UBS's new brand campaign featuring portraits of entrepreneurs who embody specific life questions.

Annie Leibovitz has shot UBS's new brand campaign as part of a wider cultural partnership through 2016. Her new exhibit, Women: New Portraits, is commissioned by UBS.