UBS appoints Johan Jervøe as Group Chief Marketing Officer
UBS today announced the appointment of Johan Jervøe as Group Chief Marketing Officer, effective 1 October. He will be based in Zurich, reporting to Hubertus Kuelps, Group Head of Communications and Branding.
Zurich/Basel, 3 September 2013 – Jervøe, a Danish national, will join UBS from Intel where he is currently global vice president of the Sales and Marketing Group and director of Partner Marketing, the area responsible for innovative programs which market Intel's PC, smartphone and tablet businesses and for engagement with other major brands and media partners.
Jervøe joined Intel in 2009 following a thirteen-year career with McDonald's in the US and Europe. In his last role there, as corporate vice president of Global Marketing, he oversaw digital marketing technology and innovation, global entertainment and sports sponsorships. He also served as chief marketing officer of McDonald's Germany, a position in which he led the team which originated the global 'i'm lovin' it' brand campaign.
Before joining McDonald's in 1996, Jervøe was a brand manager at Kraft Jacobs Suchard and a consultant at Roland Berger in Vienna, Austria.
Johan Jervøe succeeds Bernhard Eggli who will be leaving UBS to pursue other opportunities. During his 17 years at UBS, the last 10 of which were spent in his current role, Eggli was instrumental in building the UBS brand, most notably through the implementation of the single brand strategy and the launch of the 'You & Us' advertising campaign.
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