Swiss Challenge unveil new identity.
Today at 10:30 (CET) the UBS sponsored Swiss Challenge on the 31st America' Cup held a press conference in Geneva to launch its team name and logo. The newly named team Alinghi announced the crew line up with the very best in the world of professional sailing from over 13 nations. In conjunction with this event the team's web site went live at www.alinghi.com where you can find out more about the team's plans and schedule.
Their newly branded training yacht was unveiled at the Société Nautique de Genève by skipper Russell Coutts who said: " We are delighted to have UBS as our first main sponsor. UBS's financial strengths lie in the combination of partnerships of the very best and that is what we are hoping to achieve with this crew. It will be fantastic for the team and its partners if we succeed in bringing the cup back to Europe"
After extensive evaluation UBS decided to become team Alinghi's first main partner as a result of the perfect synergy between its brand values and attributes and those of sailing and the Swiss Challenge in particular. The America's Cup is the oldest sailing trophy and the most prestigious sailing competition, with a history going back 150 years.
The Swiss Challenge for the America Cup was created by Ernesto Bertarelli with the aim of contesting the next edition of this prestigious event under the flag of the "Société Nautique de Genève". " I am delighted to have partners who are as committed to this project as I am" said Mr Bertarelli this morning. His objective is to go all out to take the America's Cup in February 2003, bringing it back to Europe for the first time in its history. In the hope of achieving this goal, an international team has been made up of top specialists. Russell Coutts, the skipper, won the last two editions of the America's Cup.
Zurich / Basel, 11 May 2001
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