Nouvelles UBS

UBS launches global advertising campaign

About UBS

"You & Us. Could this be the world's most powerful two person financial firm?"

NEW YORK - February 25, 2004 - UBS AG launched this week a global advertising campaign using the theme "You & Us". It is the first advertising campaign for UBS since the single UBS brand was announced in the summer of 2003.

The campaign is structured around the theme "You & Us - Could this be the world's most powerful two person financial firm?" and communicates our client-focused approach while showcasing UBS's corporate, institutional and wealth management services.

The campaign highlights the confidence that our clients have in the financial decisions they make because UBS takes the time to fully understand their goals, and creates customized financial solutions designed to help them achieve them. These solutions are based on UBS's global resources and capabilities.

Bernhard Eggli, Head of Brand Communications at UBS commented, "Each advertisement highlights our global strength and resources, alongside the personalized nature of a relationship - where advisors and professionals work as partners with their clients. We now deliver 'one firm' to clients across businesses - focusing above all on their needs and goals. Our new campaign reflects this and puts it at the core of the client experience".

The campaign includes print and broadcast advertisements, events, exhibitions, sponsorship and internal initiatives and has been created with Publicis, UBS's advertising agency.

Television ads for UBS began airing this week on cable and network shows and will air on programs such as 60 Minutes, The West Wing, Law & Order, Today, Meet the Press, Fox News, CNN, and major golf and tennis tournaments. The first print advertisement appeared yesterday in the Wall Street Journal, New York Times and Financial Times. A number of international airports will also feature billboard displays. In addition, the campaign will run in the UK, Germany, Italy, France, Spain, Hong Kong, Singapore, Taiwan, Korea, China, Australia (all translated into local language) and mainstream business and financial press.