Wealth with purpose

A distinctive approach to wealth management: Liquidity. Longevity. Legacy.

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Questions you can ask your UBS Financial Advisor:

  • How can I be confident I’ll have what I need—when I need it?
  • Can I organize my money so I don’t have to worry about volatile markets?
  • How can I be sure what I have will make the impact I want for others?

Understanding your life and what you want to accomplish is essential to how we work together at UBS. And while many wealth managers still see outperformance or an abstract notion of "risk tolerance" as primary guiding factors for investment strategies, our purpose-driven approach is built entirely around your financial life, goals and objectives.

We start with a conversation that helps us focus on what’s really important to you, guided by five simple questions:

  1. What do you want to accomplish in your life? 
  2. Who are the people that matter most to you? 
  3. What do you want your legacy to be?
  4. What are your main concerns?
  5. How do you plan to achieve your life’s vision?

Then, we organize your financial life along three key strategies:

  1. Liquidity—to maintain your lifestyle. 
  2. Longevity—to improve your lifestyle. 
  3. Legacy—to improve the lives of others.

In its white paper, "Liquidity. Longevity. Legacy. A purpose-driven approach to wealth management(PDF, 3 MB)", CIO Americas, Wealth Management (CIO-A WM) outlines the fundamental underpinnings of this framework—how it works, why it works, how to implement it and why it matters for you. It’s meant to help you clearly understand where your money is—and why. And the clarity it provides is designed to give you the confidence to do what matters most, no matter what the markets are doing.

The three strategies include:


This strategy is designed to provide a steady income stream for the next three years, continuously and over time—usually for general living, entertainment, taxes or purchasing a home. When you’re working, your employment income typically meets these day-to-day spending needs. If you’re retired, your Liquidity strategy may include Social Security income, pension income, cash and a three-year bond ladder.


This strategy includes all of the assets you and your family will need four years from now and throughout your lifetimes. It accounts for all of your retirement needs, your future earnings potential, healthcare and long-term care expenses as well as funds for a second home.


Assets in the Legacy strategy are designed to meet all the needs beyond your own, including giving to family and philanthropic organizations—either now or in the future. It serves as a blueprint for estate planning and investment portfolio assets and usually are invested fairly aggressively since the investment time horizon is many times measured in decades.

Just as your life is constantly changing and evolving, Liquidity. Longevity. Legacy. flow within your personal framework in different ways depending on what stage of life you’re in, how your wealth fluctuates and how your needs change over time.

Adding this structure to your financial life helps you invest with a sense of purpose, can improve results and offers financial and emotional security. Through this process and the plan we create together, you’ll have the peace of mind knowing you have all you need—for today, tomorrow and for generations to come.

Do you have the confidence to pursue what matters most—in any market condition? Together we can find an answer. Connect with your UBS Financial Advisor or find one.