Wealth with purpose

A distinctive approach to wealth management: Liquidity. Longevity. Legacy.

Questions you can ask your UBS Financial Advisor:

  • How can I be confident I’ll have what I need—when I need it?
  • Can I organize my money so I don’t have to worry about volatile markets?
  • How can I be sure what I have will make the impact I want for others?

Understanding your life and what you want to accomplish is essential to how we work together at UBS. And while many wealth managers still see outperformance or an abstract notion of "risk tolerance" as primary guiding factors for investment strategies, our purpose-driven approach is built entirely around your financial life, goals and objectives.

We start with a conversation that helps us focus on what’s really important to you, guided by five simple questions:

  1. What do you want to accomplish in your life? 
  2. Who are the people that matter most to you? 
  3. What do you want your legacy to be?
  4. What are your main concerns?
  5. How do you plan to achieve your life’s vision?

Then, we organize your financial life along three key strategies:

  1. Liquidity—to maintain your lifestyle. 
  2. Longevity—to improve your lifestyle. 
  3. Legacy—to improve the lives of others.

In its white paper, "Liquidity. Longevity. Legacy. A purpose-driven approach to wealth management (PDF, 1 MB)", CIO Americas, Wealth Management (CIO-A WM) outlines the fundamental underpinnings of this framework—how it works, why it works, how to implement it and why it matters for you. It’s meant to help you clearly understand where your money is—and why. And the clarity it provides is designed to give you the confidence to do what matters most, no matter what the markets are doing.

The three strategies include:

Liquidity.

This strategy is designed to provide a steady income stream for the next three years, continuously and over time—usually for general living, entertainment, taxes or purchasing a home. When you’re working, your employment income typically meets these day-to-day spending needs. If you’re retired, your Liquidity strategy may include Social Security income, pension income, cash and a three-year bond ladder.

Longevity.

This strategy includes all of the assets you and your family will need four years from now and throughout your lifetimes. It accounts for all of your retirement needs, your future earnings potential, healthcare and long-term care expenses as well as funds for a second home.

Legacy.

Assets in the Legacy strategy are designed to meet all the needs beyond your own, including giving to family and philanthropic organizations—either now or in the future. It serves as a blueprint for estate planning and investment portfolio assets and usually are invested fairly aggressively since the investment time horizon is many times measured in decades.

Just as your life is constantly changing and evolving, Liquidity. Longevity. Legacy. flow within your personal framework in different ways depending on what stage of life you’re in, how your wealth fluctuates and how your needs change over time.

Adding this structure to your financial life helps you invest with a sense of purpose, can improve results and offers financial and emotional security. Through this process and the plan we create together, you’ll have the peace of mind knowing you have all you need—for today, tomorrow and for generations to come.

Do you have the confidence to pursue what matters most—in any market condition? Together we can find an answer. Connect with your UBS Financial Advisor or find one.

Behavioral Finance Podcasts

"Why Behavioral Finance - Understand Your Biases" with Svetlana Gherzi, Behavioral Finance Specialist Americas, UBS Wealth Management CIO

Podcast #1: This podcast series interviews leading academics in the behavioral finance field and is aimed at educating investors on important topics related to behavioral finance. These include discussions on learning and recognizing biases, emotion regulation, risk, planning for cognitive decline, household finance, how investors' behavior impacts financial markets on a large scale and what investors should pay attention to - Click to listen

"Behavior Under Stress: Fund Managers, Hermit Crabs and Rats" with Svetlana Gherzi, Behavioral Finance Specialist Americas, UBS Wealth Management CIO

Podcast #2: This podcast explores the impact of stress on investment decisions. Professor Mark Fenton-O'Creevy discusses the role emotions play in rational decision-making. His academic research explains how anxiety affects humans and animals alike, as noted in the performance of professional traders, and the similar behaviors of hermit crabs and rats. – Click to listen

"Applied Behavioral Solutions and Investing" with Svetlana Gherzi, Behavioral Finance Specialist Americas, UBS Wealth Management CIO

Podcast #3: Practitioner and CIO of the U.S. Behavioral Finance Equity Group for J.P. Morgan Asset Management, Denis Ruhl, joins us on this week's podcast to discuss overconfidence bias, the anchoring effect, the representative bias and their impact on investor's behavior and how mass psychology affects financial markets. Ruhl emphasizes the importance of being able to understand and monitor these biases when making investment decisions and provides recommendations in order to do so. – Click to listen

"Nothing is Certain Except for Death and Taxes" with Svetlana Gherzi, Behavioral Finance Specialist Americas, UBS Wealth Management CIO

Podcast #4: Professor Chris Olivola from the Tepper School of Business at Carnegie Mellon University joins us on this week's podcast to discuss taxes and individual's behavior. It's no secret that people dislike taxes, but tax aversion can often lead to sub-optimal strategies. Chris explains that from a policy standpoint, it's important to highlight that taxes are being used in ways investors care about, and to avoid the word tax if legally possible. – Click to listen

"Why do my investments feel risky today?" with Svetlana Gherzi, Behavioral Finance Specialist Americas, UBS Wealth Management CIO

Podcast #5: Professor and author Victor Ricciardi joins us on this podcast to discuss the psychology of risk and how it relates to financial planning decisions. He also mentions common behavioral biases and mistakes. – Click to listen

"Don't Invest When You're Hungry" with Svetlana Gherzi, Behavioral Finance Specialist Americas, UBS Wealth Management CIO

Podcast #6: Professor Mark Fenton-O'Creevy discusses the extent to which emotions should be involved in the investment process. We often advise clients to avoid emotion in decision-making, but following your emotions can sometimes be a good thing. He offers strategies that can improve our investment decisions. – Click to listen

"Risk: Are Men from Mars, Women from Venus?" with Svetlana Gherzi, Behavioral Finance Specialist Americas, UBS Wealth Management CIO

Podcast #7: Professor Julie Nelson joins us to discuss gender and risk preferences. She explains how the publication process, as well as individuals' own confirmation bias, can lead to stereotypes. She suggests taking literature on this subject with a grain of salt, and emphasizes that sex isn't a good indicator of risk tolerance. – Click to listen

"Sometimes its OK to Spend" with Svetlana Gherzi, Behavioral Finance Specialist Americas, UBS Wealth Management CIO

Podcast #8: Professor Abigail Sussman from the Booth School of Business at the University of Chicago joins us on this week's podcast to discuss budgeting and spending. Investors are always encouraged to save, yet sometimes spending is actually the optimal strategy. Spending can help to maximize total net worth, as long as investors are budgeting and actively avoiding behavioral biases. – Click to listen

"Finance as we age: Preparing for cognitive decline" with Svetlana Gherzi, Behavioral Finance Specialist Americas, UBS Wealth Management CIO

Podcast #9: Professor Terry Odean from the Haas School of Business at the University of California, Berkeley joins us on our inaugural Behavioral Finance Podcast to discuss how to plan and prepare for cognitive decline. He shares his own personal experience with the subject, and offers advice to help avoid worst-case scenarios. – Click to listen

"Risk, buying cheap assets, books" with Svetlana Gherzi, Behavioral Finance Specialist Americas, UBS Wealth Management CIO

Podcast #10: Svetlana Gherzi concludes this podcast series by answering questions regarding risk: how not to measure it and why investors buy things that are on sale but not cheap investments. Also, many of you asked, so she provides her book recommendations. – Click to listen

Disclosures