Beverages US Beverages - Pantry Loading Accelerates: Nielsen data through 3/21/20

Pantry loading, largely as a result of COVID-19, accelerated growth in many categories during the 4-week period ending 3/21 vs the 4-week period ending 2/22. Bottled water, sport drinks, hard seltzer and hard tea saw the biggest lifts.

31 Mar 2020

2-Yr Stacked Sales Growth – Latest 4-week ending 3/21/20

Source : Nielsen, UBS analysis

Pantry loading benefitted both non-alcohol and alcohol companies

Both alcohol and non-alcohol companies grew sales year-over-year in the latest 4-week period.

Within non-alcoholic categories, Bottled water (+48%), Sparkling water (+31%), Sport Drinks (+30%), Carbonated Soft Drinks (CSD) (+12%) and Energy drinks (+3%) grew sales year-over-year in the latest 4-week period. Coffee pods (+24%) and Salty Snacks (+20%) also saw strong growth. Bottled water (50 pts), Sport Drinks (28 pts), Coffee Pod (24 pts), Sparkling water (21 pts) and Salty Snacks (16 pts) benefitted most from pantry loading as measured by an acceleration in 2-year stacked sales growth in latest 4-week period, while CSD (13 pts) also saw an acceleration. Hard Seltzer (+335%), Whiskey (+29%), Vodka (+26%), Wine (+20%), Hard Tea (+26%), Import beer (+12%) and Domestic Premium beer (7%) grew sales year-over-year in the latest 4-week period. Hard Seltzer (74 pts), Whiskey/Vodka (21 pts), Wine (15 pts) and Domestic Premium beer (12 pts) benefitted most from pantry loading as measured by an acceleration in 2-year stacked sales growth in latest 4-wk period.

CSD category +12.2% on volume

CSD sales grew +12.2% (prior +2.5%) driven by volume growth. CSD volume for the category was up +12.1%, Coffee Pods volume growth (27%) accelerated from prior period (+1.4%).

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