Consumer survey shows increasing purchase intentions
UBS Evidence Lab's PC consumer survey shows mixed results
Amid investor debates about PC demand in H220, UBS Evidence Lab completed the latest wave of its proprietary global PC consumer survey in June (more than 1,500 PC owners in the US and China), providing a unique angle with which to analyse the PC industry. We believe the results are well-timed to help investors gauge consumer PC demand after COVID-19 via a comparison with February's results. In addition, it helps investors identify potential share gainers and beneficiaries of key components. Although the results show increasing intentions to purchase (55% of respondents want to buy a PC over the next six months versus 51% in February), it implies there could already be some early pull-in demand in H120. Demand driven by working from home and remote studying should linger for one to two quarters.