Consumer Which are the most popular streaming services?
The growing US streaming video category has been dominated by a few players for several years, though Disney+ has recently made inroads.
- Disney+ has a 35% share of app downloads in 2020 to date (as of March 14).
- Netflix is No. 2, at 27% of downloads.
- Disney+'s share in 2019, when it launched in November, was 23% vs. Netflix's 31%.
Share of Downloads - Leading SVOD, SVOD / vMVPD Services in US (as of March 14, 2020)
Source: UBS Evidence Lab, Sensor Tower