Consumer Which are the most popular streaming services?

The growing US streaming video category has been dominated by a few players for several years, though Disney+ has recently made inroads.

31 Mar 2020
  • Disney+ has a 35% share of app downloads in 2020 to date (as of March 14).
  • Netflix is No. 2, at 27% of downloads.
  • Disney+'s share in 2019, when it launched in November, was 23% vs. Netflix's 31%.
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Share of Downloads - Leading SVOD, SVOD / vMVPD Services in US (as of March 14, 2020)

Source: UBS Evidence Lab, Sensor Tower

Note: SVOD stands for subscription video on demand and vMVPD stands for virtual multichannel video programming distributors.