Consumer Are US consumers ready for reopening?

UBS Evidence Lab leverages data from an online survey of 5-10K US consumers per week on COVID-19- related issues. This survey collects an average of 5 mil responses per day to ~1,200 questions via partnerships with thousands of web sites.

09 Jun 2020
  • As we head into the summer travel season, 68% of people said they would not feel comfortable traveling or going on vacation for at least another 2 months, including 42% who would not feel comfortable for at least 6 months. On the other hand, 19% are comfortable traveling now.
  • 74% of respondents said they had cancelled travel plans (38%) or chosen not to travel (36%) in response to COVID-19.
  • 26% are now comfortable visiting restaurants, up from 17% at the end of April.
  • However, 29% believed they would not feel comfortable dining out for another 6 months, and 12% for another 4-6 months.
  • 48% are spending less overall (down from a high of 61% in April), while 14% are spending more.
  • Concern over COVID-19 has not abated: 45% of consumers are as concerned as they were a week ago, with another 23% much more concerned, and 15% somewhat more concerned.
  • If their state or local government allowed day-to-day activity to resume, 54% said they would resume some or most normal activities, while 23% said they would remain in quarantine. Only 16% said they would resume all normal activities.

How soon from now would you be comfortable traveling and/or going on vacation?

Source: UBS Evidence Lab, Civic Science

How has the coronavirus affected your travel plans, if at all?

Source: UBS Evidence Lab, Civic Science

How soon from now would you be comfortable going out to eat at restaurants?

Source: UBS Evidence Lab, Civic Science

How has the coronavirus outbreak affected your spending overall?

Source: UBS Evidence Lab, Civic Science

Compared to a week ago, are you more or less concerned about the spread of the
coronavirus?

Source: UBS Evidence Lab, Civic Science

If your state/local government issued a notice to go back to normal day-to-day activities in order to prevent any further negative impact on the economy, how would you respond?

Source: UBS Evidence Lab, Civic Science