Technology Is Disney+ gaining subscribers in the UK during Covid-19?
Since launching in the UK on March 24, Disney+ has rapidly gained share of downloads, as it did when it launched in the US four months earlier.
- Disney+ has a 47% share of downloads among SVODs in 2020 YTD.
- Its share of downloads in the UK 18 days after launch was similar to that in the US across all video providers, and slightly lower among SVODs.
- Netflix's share among SVODs has fallen to 31% in the year to date from 56% in 2019, while Amazon Prime Video's has declined to 19% from 41%.
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Share Of Downloads – Leading SVOD Services in UK
Source: UBS Evidence Lab, Sensor Tower
Disney+ App Download Share Post Launch – US vs. UK
Source: UBS Evidence Lab, Sensor Tower
