Technology Is Disney+ gaining subscribers in the UK during Covid-19?

Since launching in the UK on March 24, Disney+ has rapidly gained share of downloads, as it did when it launched in the US four months earlier.

29 Apr 2020
  • Disney+ has a 47% share of downloads among SVODs in 2020 YTD.
  • Its share of downloads in the UK 18 days after launch was similar to that in the US across all video providers, and slightly lower among SVODs.
  • Netflix's share among SVODs has fallen to 31% in the year to date from 56% in 2019, while Amazon Prime Video's has declined to 19% from 41%.
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Share Of Downloads – Leading SVOD Services in UK

Source: UBS Evidence Lab, Sensor Tower

Note: Data as of April 11, 2020. SVOD = subscription video on demand

Disney+ App Download Share Post Launch – US vs. UK

Source: UBS Evidence Lab, Sensor Tower

Note: Data as of April 11, 2020. SVOD = subscription video on demand