Technology How is Spotify performing around the world?

UBS Evidence Lab analyzes Spotify stream counts in 50+ regions/countries. With Spotify, Sirius, Alphabet, Amazon, and Apple reporting earnings this week, this data shows trends in online music.

27 Apr 2020
  • Spotify's stream count in the US was flat in Q1 after declining in the prior three quarters.
  • Spotify streams worldwide increased 20% y/y in Q1 2020, slightly above the previous quarter.
  • Spotify has grown the fastest in new markets such as India, where it launched in February 2019. Its stream count there now exceeds that of Japan, though it remains behind Indonesia.

Change in Spotify Stream Count in the US – % y/y

Source: UBS Evidence Lab, Spotify

Change in Spotify Stream Count Worldwide – % y/y

Source: UBS Evidence Lab, Spotify

Spotify Stream Count in India, Indonesia, Japan, and Turkey – millions

Source: UBS Evidence Lab, Spotify