Japan consumer survey How has Covid-19 impacted Japanese consumers' financial status and spending behavior?

UBS Evidence Lab asked 1,000 Japanese consumers how they have been affected by Covid-19. Most of them said it has had a negative impact.

08 May 2020
  • In total, 54% of Japanese believe the pandemic will continue into 2021 or don't have a clear idea about the end date. Only 46% anticipate their life will get back to normal in 2020.
  • Only 5% of respondents expect their financial situation to get better in the next 12 months, while 60% expect it to get worse.
  • There is hardly any difference between families of different income levels in terms of financial outlook for the coming year.
  • Around one-third of respondents are spending less at the moment but expect to get back to normal once the pandemic ends.
  • Japanese consumers currently prefer drinking at home over drinking at bars or restaurants.
  • They intend to spend less on apparels and durables.

When do you think your life will get back to normal?

Source: UBS Evidence Lab; survey conducted on April 16-22, 2020

Expected change in financial situation in the next 12 months by annual household income

Source: UBS Evidence Lab; survey conducted on April 16-22, 2020

How has Covid-19 affected your spending and planned purchases?

Source: UBS Evidence Lab; survey conducted on April 16-22, 2020

Change in category consumption or spending in the coming months vs. now

Source: UBS Evidence Lab; survey conducted on April 16-22, 2020