Consumer How are consumers' media habits changing?

UBS Evidence Lab asked 2,000 US consumers how their media consumption has changed during the pandemic. We also asked about their views on wireless service.

12 Jun 2020
  • Relative to a year ago, people are watching a lot less sports and a lot more movies and news.
  • Nearly two-thirds (65%) of consumers have increased their streaming video on demand (SVOD) usage due to COVID-19, while 50% increased consumption of traditional TV.
  • Consumers are also subscribing to more streaming services: 19% have 4 or more vs. 10% one year ago.
  • 63% of consumers would likely stay with their wireless provider if offered free streaming video, while 60% would do so if offered discounted TV service.
  • Over a third (35%) of wireless customers are willing to pay extra for 5G.

Video Consumption vs. One Year Ago (Increase minus Decrease)

Source: UBS Evidence Lab

Share of Respondents Increasing Consumption During COVID-19

Source: UBS Evidence Lab

Number of Streaming Video Services Subscribed to Per Household

Source: UBS Evidence Lab

Likelihood of Staying with Wireless Provider if Offered

Source: UBS Evidence Lab

Willingness to Pay More for 5G

Source: UBS Evidence Lab