Premium Spirits How are premium European cognac prices trending in China?

In China's online channel, premium European cognac brands saw year-over-year price growth decelerate in Q120 vs. Q419.

29 Apr 2020
  • Lower-priced cognacs – XO and below – saw the biggest deceleration in prices.
  • Pernod Ricard's Martell XO price held up better than Hennessy's and Remy's XO.
  • Remy Martin 1898 was the only high-end product to see price growth pick up.

Cognac Product Lines, $ per 750ml bottle in Q120

Source: UBS Evidence Lab

Price Acceleration/Deceleration y/y in Q120 vs. Q419

Source: UBS Evidence Lab