Technology Which devices are gaining share in the US smart home market?
UBS Evidence Lab collects Internet of Things (IoT) device data in major metro areas across the US.
- The latest data shows that smart speakers such as Amazon Echo and Google Home account for 70% of the "smart home" category, up from 60% in 2017.
- Amazon controls about two-thirds of the smart speaker market, with Google capturing the other third.
- Within the smart home security category, the share of doorbells and locks has risen to 22% from 3% in 2017.
- Amazon has increased its share of the smart doorbell and lock category to nearly 80%, largely via its acquisition of Ring in February 2018.
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US Smart Home Device Share by Category
Source: UBS Evidence Lab
US Smart Speaker Share by Brand
Source: UBS Evidence Lab
US Smart Home Security Share by Category
Source: UBS Evidence Lab
US Smart Doorbell and Lock Share by Brand
Source: UBS Evidence Lab
