Technology Which devices are gaining share in the US smart home market?

UBS Evidence Lab collects Internet of Things (IoT) device data in major metro areas across the US.

04 Jun 2020
  • The latest data shows that smart speakers such as Amazon Echo and Google Home account for 70% of the "smart home" category, up from 60% in 2017.
  • Amazon controls about two-thirds of the smart speaker market, with Google capturing the other third.
  • Within the smart home security category, the share of doorbells and locks has risen to 22% from 3% in 2017.
  • Amazon has increased its share of the smart doorbell and lock category to nearly 80%, largely via its acquisition of Ring in February 2018.

US Smart Home Device Share by Category

Source: UBS Evidence Lab

US Smart Speaker Share by Brand

Source: UBS Evidence Lab

US Smart Home Security Share by Category

Source: UBS Evidence Lab

US Smart Doorbell and Lock Share by Brand

Source: UBS Evidence Lab