Ecommerce Which consumer goods brands are most popular on Amazon?

With reports of US consumers stockpiling essential items, the chart below shows how Amazon.com, Inc. brands compare with others sold on the platform.

24 Mar 2020
  • In the US, Amazon has the top-selling brand in the baby wipes category.
  • Its battery brand is the No. 2 best-seller in its category.
  • In contrast, Amazon brands of cat litter, dry dog food, and trash bags are among the least popular.

Amazon.com, Inc. Brand Share across Consumer Goods Categories, US, 07-Mar-20

Source: UBS Evidence Lab, Amazon.com, Inc