Consumer How are Coronavirus-related Google searches trending?

Search interest in COVID-19 has followed different trends in different geographies since the outbreak began

24 Mar 2020
  • Search activity has typically increased before cases are officially reported in each country.
  • Search activity for the virus is now highest in Europe, but the US is increasing toward similar levels.   This contrasts with geographies in Asia such as Singapore and Hong Kong, where the initial increase in searches was muted and soon leveled out.
  • Italy has had multiple spikes and has not begun to return to normal.

Italy search interest in COVID-19 compared with daily cases

Source: UBS Evidence Lab, Google, Johns Hopkins University