Consumer How has COVID-19 affected online grocery shopping?

The US online grocery market has been growing and fragmenting, and the process has accelerated during the COVID-19 pandemic.

01 Jun 2020
  • Amazon has been losing share of grocery app downloads.
  • Instacart has been gaining share and jumped from ~5% in 2019 to ~11% in 2020 YTD.
  • The average download ranking of the top 5 grocery shopping apps rose in March and April.
  • By mid-May, it had fallen back to around pre-pandemic levels.

US Grocery Apps: Share of Downloads

Source: UBS Evidence Lab, Sensor Tower

Top 5 Grocery Shopping Apps: Average Download Ranking in Online Shopping Category

Source: UBS Evidence Lab, Sensor Tower