Technology Which social media apps are taking share in the US?

With people spending more time at home, interest in social media apps is high. TikTok's share of downloads is increasing among leading apps in the US (data as of March 28, 2020).

17 Apr 2020
  • TikTok now accounts for nearly a quarter (24%) of all social media downloads in the US, up from 15% at the end of 2019.
  • TikTok is the No. 2 ranked social media app in the US.
  • Facebook ranks No. 23, down from No. 8 at the end of February 2020.
  • Instagram is No. 18, sliding from No. 7 at the end of February.
  • WhatsApp is No. 39, while it was No. 25 in late February.

Share of downloads of leading services in the US

Source: UBS Evidence Lab, Sensor Tower