Guggenheim UBS MAP
Global Art Initiative



Mapping the world through art

In April 2012, UBS announced a long-term commitment to working with the Solomon R. Guggenheim Foundation on a project that will support art, artists, and curators from three vibrant regions of the world - South and Southeast Asia, Latin America, and the Middle East and North Africa. In response to the diverse cultural currents that traverse the globe today, this multi-year collaboration between the Guggenheim and UBS charts artistic activity, catalyzes creative exchange, and expands perspectives on contemporary art internationally.

The Guggenheim UBS MAP Global Art Initiative is a combination of several things:

  • Acquisitions. The Guggenheim is building its collection of works by vital, far-sighted contemporary artists who are active in regions of tremendous cultural importance, not represented in the Guggenheim's collection in significant numbers today.
  • Education programs. Educators from the Guggenheim work directly with their colleagues in other parts of the world, and with audiences in those regions.
  • Exhibitions. Each exhibition presents the works that were acquired for the Guggenheim's permanent collection through the Guggenheim UBS MAP Purchase Fund. Each exhibition begins in New York and then travels to institutions located in the focus regions and beyond.
  • Online platform. It encourages cross-cultural dialogue about contemporary art and cultural practice. features original content in the form of written texts, audio and video from curators, art historians, artists and regional experts.

"The Guggenheim UBS MAP Global Art Initiative allows us to spotlight regions often underrepresented in the international art scene. These regions have immense economic potential and are challenging assumptions in many disciplines. Many of our clients are passionate about art, and our collaboration with the Guggenheim is an ideal fit with our long-term objectives: the promotion, education and collection of art among a wide audience both international and local." Jürg Zeltner, CEO UBS Wealth Management