Sponsorship has a long standing tradition at UBS. The UBS sponsorship portfolio builds brand awareness, brand profile and brand preference. At the same time it provides business and hospitality opportunities for the bank's target audience. Sponsorship at UBS also has the ability to create pride and motivation with employees and supports "We will not rest", ambition of our global brand.
The global sponsorship framework is based on a focused strategy. Commitment to, and expertise in, a limited number of fields builds credibility with clients, sponsorship partners and in the community. The themes of Formula 1 and Contemporary Art give a coherent story to tell about UBS's interest and commitment and is brought to life through a selection of fewer but more impactful activation platforms, which each build credibility for the other.
UBS is also involved as patron in Switzerland via the UBS Culture Foundation and the UBS Foundation for Social Issues and Education, in accordance with clear regulations.