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UBS to become a main partner of the Swiss Federal Wrestling and Alpine Games Festival in 2013
The Swiss Federal Wrestling and Alpine Games Festival enjoys great popularity among all age groups and sections of the population. At the next Schwingfest, or wrestling festival, due to take place in Emmental in 2013, UBS will again, as it did in 2007, take on a sponsoring commitment as one of six main partners.
The Swiss Federal Wrestling and Alpine Games Festival stands for values such as tradition, familiarity and authenticity, but also emotionality and professionalism. «No other sport is so directly associated with traditional authentic Swiss customs as alpine wrestling,» said Lukas Gähwiler, CEO UBS Switzerland. «This commitment shows our close bond with Switzerland.»
UBS has supported numerous major events in the area of sports and culture in Switzerland for many years. This support encompasses UBS's partnership with Swiss Tourism and its sponsorship of the grass-roots youth event, UBS Kids Cup – one in a series of competitive track and field events for youths aged 7 to 15 conducted throughout Switzerland. The Swiss Federal Wrestling and Alpine Games Festival optimally supplements this sponsorship portfolio.