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AdWatch: Outlook 2002 Conference

Media Releases Americas

Exclusive data on first-half advertising spending will be released today at AdWatch: Outlook 2002, an unprecedented gathering of industry leaders hosted by Advertising Age, CMR/ TNS Media Intelligence U.S. and UBS Warburg. AdWatch also will feature market forecasts from advertising, marketing and media industry experts. The mix of panels, focusing on crucial industry trends and issues, will provide valuable information and insight into the future of advertising and marketing. The event begins today at the Grand Hyatt Hotel in New York City.

"The concept for this industry event began a couple of years ago. When you review the conferences and programs in the advertising industry, they are all segmented by various industry disciplines," said Jill Manee, vice president and publisher of The Ad Age Group. There is no one event that brings together the full community of marketers, agencies and media to discuss the state of our business and forecast its future. That's why we created AdWatch."

The conference brings together key buyers, sellers, agents and investors who will participate in panel presentations focusing on the media industry's most pressing issues, including brand management in a difficult economy, consolidation, integrated marketing, and the future of advertising, marketing and media. As the timing of the advertising recovery creates volatility for the sector, investors, industry and media attendees will be listening closely to hear how management is positioning their companies to compete in today's challenging environment.

The presentations begin with Maury Harris, UBS Warburg's chief economist for the Americas, who will provide a macro-view of the U.S. and global economies at the midpoint of 2002 and the outlook for the rest of the year. David Peeler, president and chief executive officer of CMR/ TNS Media Intelligence U.S., will then exclusively release first-half advertising spending data and a full-year forecast.

"AdWatch: Outlook 2002 provides a unique forum for industry leaders to plan, respond and react to key trends and issues affecting the media business today," said David Peeler, president and chief executive officer of CMR/TNS Media Intelligence U.S. "We are here to take a closer look at where the advertising market has taken us in this first-half of 2002, and to prepare a plan of action as we move forward this year. The value of this conference is the opportunity to analyze the impact of this changing market, discuss the strategies to promote recovery and to provide a forward looking perspective on where the advertising business is heading tomorrow."

The luncheon keynote presentation will feature Lou Dobbs, anchor and managing editor of CNN's Lou Dobbs Moneyline in a live interview with Steven J. Heyer, president and chief operating officer, Coca-Cola Ventures, a Coca-Cola company.

The conference will feature four panel presentations:

The Sellers Panel moderated by Christopher Dixon, managing director and senior media strategist for UBS Warburg will be a frank conversation on the industry's most pressing issues with: Dan Brewster, president and chief executive officer of Gruner & Jahr USA Publishing; Ted Leonsis, vice chairman and president of America Online Advanced Services; Janet Robinson, president and general manager of The New York Times; and Mark Rosenthal, president and chief operating officer of MTV Networks.

"Advertising is a critical component in the overall global economic recovery. This conference is a unique opportunity for marketers, advertiser and Wall Street to get together and analyze what those opportunities mean for us all and remove some of the clouds overhanging the stocks," said Christopher Dixon.

The Buyers Panel moderated by Scott Donaton, editor of Advertising Age, will feature: Alec Gerster, chief executive officer of Initiative Media Worldwide; Dawn Hudson, President, Pepsi-Cola North America; Julie Roehm, director of Dodge Communications at DaimlerChrysler; and James Stengel, global marketing officer for Procter & Gamble and will delve into what will it take to get these influential marketers to loosen their purse strings.

The Agency Panel moderated by Mr. Donaton and Catherine Kim, associate director and senior advertising analyst for UBS Warburg will provide a provocative conversation with Maurice Levy, chairman and chief executive officer of Publicis Groupe S.A. and Sir Martin Sorrell, group chief executive of WPP Group. Mr. Levy and Mr. Sorrell will explore the operating environment from their respective vantagepoints, which may include consolidation within the sector and important industry issues.

The New Issues in Marketing Panel moderated by Ms. Kim and Alan Webber; co-founding editor of Fast Company will talk about the expended menu of options creating buzz in today's marketplace with Cheryl Idell, president of Intermedia Advertising Group; David Kenny, chairman and chief executive officer of Digitas and Alan Schultz, chairman and chief executive officer of Valassis will wrap up the day.

Audio transmissions of company presentations will be available by Media on Demand both live and by replay. Replays will begin 24 hours after the actual presentation time and will be available on the site for a period of four weeks. To access audio transmissions and conference agenda please go to the,, or home pages.

About the conference hosts:

For more than 70 years, Advertising Age has been the pre-eminent publication in the fields of marketing, advertising and the media, delivering vital news and information to more than 334,000 professionals each week. The Ad Age Group encompasses print and on-line products including Advertising Age,,, Creativity,, Ad Age Global and Ad Age has correspondents in many countries and maintains bureaus in New York, Chicago, Los Angeles, Detroit, Dallas, Washington, D.C., Hong Kong and London.

CMR, a Taylor Nelson Sofres company, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. Within the TNS organization, CMR stands as a key member of TNS Media Intelligence Group. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia.

UBS Warburg is a business group of UBS AG (NYSE: UBS), one of the largest financial services firms in the world with 70,000 employees in more than 40 countries. UBS Warburg is a leader in equities, corporate finance, M&A advisory and financing, financial structuring, fixed income issuance and trading, foreign exchange, derivatives and risk management. UBS Warburg is one of four business groups of UBS AG along with UBS PaineWebber, UBS Global Asset Management and UBS Wealth Management & Business Banking.

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Inquiries: David Stearns: + 1 212-889-0808 (w) Advertising Age
Justine Carroll: +1 212-896-1227 (w) CMR, a Taylor Nelson Sofres company
Amy Rosenberg: +1 212-713-8510 (w) of UBS Warburg