UBS Promotes Social Entrepreneurship in Mexico

Zurich / Basel Corporate Responsibility

On November 5th 2009, UBS held the sixth annual edition of the Visionaris Award for Social Entrepreneurship in Mexico DF. Organized since 2004 in coordination with Ashoka - the premier identifier and nurturer of social entrepreneurs in the world -, Visionaris has contributed since its inception to the development of social entrepreneurship in the Latin American region.

The Visionaris Award Ceremony drew around 100 local philanthropists, who had the opportunity to learn about the work of four leading social entrepreneurs in Mexico; these four finalists were selected among a pool of around 30 candidates. The keynote speech was delivered by Dan Pallotta, an American social entrepreneur and columnist of the Harvard Business Review.

This year's winner was Patrick Struebi, who leads an organization that opens new markets and opportunities for small avocado producers in the Michoac√°n state and pays a fair price for their products. Struebi, a Swiss national who lives in Mexico since 2002, received a USD 25,000 money prize. The three other finalists received USD 5,000 each.