Our approach to long-term value creation

The one thing our investors, clients and employees have in common is they all look for sustainable performance: they want a bank that is stable and secure, they want a bank that acts longterm and helps them come up with new ways of thinking and investing sustainably. UBS can offer all this – and more. As a matter of fact, one of our firm’s three Principles – along with Client Focus and Excellence – is Sustainable Performance, which we define as focusing on the long term and providing consistent returns to our stakeholders.

Today, there is a growing awareness of social and environmental challenges and therefore a company’s stakeholders – among them investors, clients, employees, governments, regulators and civil society – are increasingly expecting and rewarding sustainable behavior. At UBS we have incentivized behaviors that underline the importance not only of what is achieved, but also how it’s achieved. And we have set ourselves targets that drive long-term success.

Our strategy is centered on our leading Global Wealth Management business and our premier universal bank in Switzerland, which are enhanced by Asset Management and the Investment Bank.

Global Wealth Management (GWM) provides comprehensive advice and tailored financial services to wealthy private clients around the world. Our clients benefit from the full spectrum of resources that a global firm can offer, including investment management, wealth planning, banking and lending, and corporate financial advice.

Personal & Corporate Banking (P&C) provides comprehensive financial products and services to private, corporate and institutional clients in Switzerland. We are among the leading players in the private and corporate loan market in Switzerland, with a well-collateralized and conservatively managed lending portfolio.

Asset Management (AM) offers investment capabilities and investment styles across all major traditional and alternative asset classes, as well as platform solutions and advisory support, to institutions, wholesale intermediaries and wealth management clients around the world.

Our Investment Bank (IB) provides investment advice, financial solutions and capital markets access in over 35 countries, with principal offices in all major financial centers. We serve corporate, institutional and wealth management clients across the globe and partner with our wealth management, personal and corporate banking and asset management businesses.

Our Corporate Center (CC) provides services to the Group through the reporting units Corporate Center – Services and Group Asset and Liability Management. Corporate Center also includes the Non-core and Legacy Portfolio unit.

At UBS performance is not just judged by annual financial results. One of our firm’s three Principles – along with Client Focus and Excellence – is Sustainable Performance, which we define as focusing on the long term and providing consistent returns to our stakeholders.

Letter to Shareholders, UBS Annual Report 2017