Yvo Bielmann acquired his passion for the perfect dining culture virtually in the cradle, because his parents ran a restaurant. In 1993, he set up his own company: Cash Hôtel, which has been equipping and supplying the kitchens and dining rooms of hotels, restaurants and hospitals ever since. When, in 2007, Yvo Bielmann wanted to build larger company headquarters in the Fribourg town of Givisiez, he asked UBS for funding. Over the last ten years, Cash Hôtel has grown to become the market leader in the haute cuisine segment in French-speaking Switzerland – and he is still hungry for more. “We believe that our slightly different approach will go down well in German-speaking Switzerland, too,” says Yvo Bielmann, explaining his plans to expand into neighboring regions.
Growth needs an experienced partner
Like many other Swiss SMEs, Cash Hôtel has established close international trading relationships. The result of this is that fluctuating exchange rates have an ever greater effect on the company’s financial situation and make calculating profit margins more and more difficult. “When we did a cash flow analysis for Cash Hôtel, we could see that the exchange rate risk was growing, putting margins at risk and making financial planning difficult,” recalls Bielmann’s corporate client advisor Claude-Michel Nein. “That’s why we advised Yvo Bielmann to protect his company’s foreign currency positions against exchange rate losses, so that he could concentrate on implementing Cash Hôtel’s strategy for growth.” Currency forward contracts proved to be the most efficient way of stabilizing margins. “Depending on the client’s requirements, there is a range of other, bespoke ways of optimizing the situation,” adds Stéphane Mathey. The Head of the CIC business area in French-speaking Switzerland and his team use their expertise to support businessmen like Yvo Bielmann.