About this report

Our three keys to success our Pillars, Principles and Behaviors – help us achieve our vision and execute our strategy, shaping how we work together and influencing everything we do. Consequently, they show how everything we do is connected – from our vision and strategy to our business model, performance and governance. We’ve therefore made them the backbone of this document, thus continuing our journey towards integrated reporting UBS embarked on two years ago.

Our Pillars are the foundation
for everything we do.

Capital strength
Efficiency and effectiveness
Risk management

Our Principles are what we
stand for as a firm.

Client focus
Excellence
Sustainable performance

Our Behaviors are what we
stand for individually.

Integrity
Collaboration
Challenge