UBS impulse for SMEs – magazine and newsletter
“UBS impulse for SMEs” is aimed at the owners and decision-makers of small and medium-sized enterprises in Switzerland. The magazine is published several times a year. It offers interesting information, company portraits, and analyses, and also presents new products and services. The e-newsletter, which is issued six times a year, contains additional information as well as attractive offers from UBS. The magazine and e-newsletter are published in German, French and Italian.
A surprising change in trends is being seen in online trade: since 2011 bricks-and-mortar retail and trade dealers have been growing faster than pure online dealers who previously were a nose ahead on the internet. Using three Swiss trading companies as examples, read how SMEs are using cross-channel marketing with success. Together with Josef Maushart, entrepreneur and President of the industrial association Solothurn and surroundings, and Prof. Dr. Antoinette Weibel, Lecturer at the University of St. Gallen and expert in HR management, Christine Novakovic discusses corporate culture, leadership and crisis management in times of a strong franc.
The magazine is only available in German, French and Italian.
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