UBS impulse magazine for companies
The Swiss export industry is in a state of upheaval and many businesses are having to change their strategy. This involves not only cutting costs but also tapping into new sales markets outside the eurozone. We show how two SMEs are growing successfully abroad. Plus: The Swiss business location needs fresh inspiration. In Christine Novakovic’s interview with entrepreneurs Hans Grunder and Thomas Holenstein, it becomes clear that classic regulatory policy alone is no longer sufficient.
The magazine is only available in German, French and Italian.
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