Guides for SMEs

Our guides for SMEs contain knowledge and information on how to run a company.

The 100 most important financial performance indicators

The ability to use and interpret performance indicators is becoming increasingly important in everyday business. Investors and lenders assess a company's performance using a few main indicators such as EBIT, working capital and cash flow in order to make investment decisions as quickly as possible. But what do the numbers mean?
What can they tell us? And why are they useful for analyzing companies?
This book provides a clear and informative overview of the most important performance indicators.

Only available in German and French
Price: CHF 27.50 plus postage and packaging

Extract

A practical guide to corporate finance

Corporate finance refers to business transactions. These include mergers and acquisitions, i.e. the sale and purchase of, and mergers between, companies. Corporate finance also deals with the various ways in which a company can be financed, such as equity, borrowing and mezzanine financing. This handbook provides information on the main motives, preparations, schedules and critical aspects for the most important corporate finance products covering the entire process chain, in a way that is easy-to-use and including a number of checklists.

Only available in German and French
Price: CHF 27.50 plus postage and packaging

Extract

Real estate indicators

Investors, developers, users, lenders, estate agents and consultants assess the prospects for a given property and the relevant market using a few main indicators such as gross initial yield, IRR and cash flow in order to make an investment decision quickly. But what do the numbers mean? What can they tell us? And why are they useful for analyzing properties? This book provides an overview of the main indicators used in daily practice.

Only available in German and French

Price: CHF 27.50 plus postage and packaging

Extract

Brand structure and management

Marketing has to be given top priority; these are the opening words of the article, which then goes on to discuss the issues of strategic brand management as well as brand structure and evaluation. These basics are then taken into consideration in a branding strategy. In addition, the brand’s influence on the extension of credits and loans is demonstrated. A selection of case studies then offers practical assistance and illustrate how this can be implemented in practice. The article rounds off with demonstrations of branding opportunities and variants for SMEs on the basis of established brands. The guide is ideal for company owners and CEOs of small and medium-sized companies who wish to position their company as a brand.

This SME guide is only available in German, French and Italian.

Real estate management

«Real estate management» makes to recognize deal real estate prematurely, to judge it and to master the way in the direction of a dynamical management for owners and leadership persons responsible of SME, opportunities and threats around the issue possible. The guide covers the following topics: real estate market - situation and outlook, new building, bid or lease, sale of a real estate, real estate for own use and its financing, Facility management, profitability of real estates, cost-effective management and tax options and real estates as investments.

This SME guide is only available in French and Italian

Successful public relations

‘Successful public relations’ presents the mechanisms of the Swiss media landscape. A large part of the guide is devoted to explaining the main PR instruments: writing a press release, organizing a press conference or preparing for an interview. The handbook also provides a number of checklists, information on media law and instructions on dealing with crisis situations.

This SME guide is only available in French and Italian.