But, as Rachel Whittaker observed, such a view is a narrow one. Women in senior executive positions are “the least under-served of the global population of women in the workforce”. Of greater consequence is the extent to which diversity around the board table extends further down the value chain? What measures can, and should, companies take to implement diversity throughout their organizations, what is the impact of those measures on women in the workplace, and by extension, on corporate performance?
Work carried out by McKinsey offers some interesting insights in this regard. They have produced a number of reports analysing the state of diversity and inclusion in the workplace. Their latest study, published in January 2018, “Delivering through Diversity”,2 drew the same conclusions as the Peterson report, notably that a correlation exists between better diversity practices and company performance. But the findings went further still, revealing an interesting shift in the attitude of those companies most advanced in the adoption of inclusion and diversity practices. Increasingly those companies are coming to regard inclusion and diversity as a “source of competitive advantage and specifically as a key enabler of growth”.
Both McKinsey and UBS are clear that a correlation between a more diverse corporation and company performance does not prove causality, but both highlight the fact that there appear to be a number of common factors driving that correlation, including the greater ability of more diverse companies to attract top talent, greater employee satisfaction, better decision making, improved customer orientation, and a secure license to operate.
And for those companies who have made material improvements in their approach to diversity, a similar commonality was seen in the ways they implemented a diversity agenda across their organizations, most notably that their inclusion and diversity practices tended to reflect their business ethos and priorities. In particular, those companies recognized the need to commit from the top and cascade that commitment throughout the company, particularly to middle management, with commensurate accountability and resource. Defining and aligning diversity priorities based on the business growth strategy of the company was also seen as key, as was the need to develop a range of diversity initiatives capable of effecting organizational transformation, based on a clear narrative which could resonate with employees and stakeholders alike.
The power of diversity
The association between greater diversity and greater profitability has prompted the development of several indices focusing on gender or diversity issues in order to meet growing investor demand. The most recent index launch was the Solactive Equileap Gender Equality 100 Leaders Index, which has been designed to track the leading companies in sustainability and gender diversity and it is this index which UBS Asset Management has chosen to track with the recently launched UBS Gender Equality ETF.