Our athletics sponsorship from grassroots to elite
Zürich 2014 / Swiss Starters
August 12 - 17, 2014
The European Athletics Championships take place every two years, and in 2014 this spectacular sporting event will be held at the Letzigrund Stadium in Zurich. UBS will be supporting the event as "International Partner" - the highest level of sponsorship - and with that enables a unique highlight on the 2014 Swiss sporting calendar.
Reduced Ticket prices for the biggest fans!
UBS will set up a UBS Swiss fan corner in order to support members of the Swiss Starters project. Tickets for two sectors at the north end of the stadium will cost just 85 CHF (instead of 125 CHF). Spectators in this area will cheer Swiss Starters athletes with simple choreographies and with red and white signs. If you would like to support local athletes and contribute to an energizing atmosphere at Letzigrund Stadium, the UBS Swiss fan corner will be your favourite spot during the championships.
Swiss Starters: Our commitment to Swiss athletes
To identify the most gifted performers to represent the host country at its home European Championships, Swiss Athletics launched the Swiss Starters 2014 development program way back in 2008. The goal is to have 30 athletes qualify for the championships and guarantee Swiss highlights on every day of competition.
UBS is delighted to be accompanying Switzerland's athletes on the road to the 2014 European Championships in Zurich. Through its support for the national team, UBS is seeking to help maximize the performance of home athletes at the European Championships. UBS's sponsorship underlines its strong ties with the domestic Swiss market.
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