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UBS Global Brand Campaign Launches in the US

New York | | Media Releases Americas

UBS announced today its roll out of the global brand campaign in the United States. The campaign translates key elements of the UBS Identity into TV, print and digital ads centered on the idea and tagline “We will not rest.” The campaign, launched in Switzerland in August, is being used in other regions of the world.

The brand campaign marks the launch of the revitalized UBS in the global marketplace. “We will not rest” encapsulates an attitude shared by everyone at the firm: an unwavering commitment to understand and deliver what our clients want, and to relentlessly pursue their investment success. “We will not rest” reflects UBS's desire to always work in the best interest of clients and highlights our uncompromising attention to detail and our dedication to delivering the products and services that best meet their needs.

"We are determined to make every effort to win back client trust and to establish UBS as the leading bank in the Americas,” said Robert Wolf, Chairman & CEO UBS Americas. "I am confident that we are up to the challenge.”

The campaign features four American icons, each of whom has achieved greatness with the support of their teams: Neil Armstrong, Muhammad Ali, Amelia Earhart and Thomas Edison.

The US brand campaign debuts on October 12 in the Wall Street Journal and the Financial Times. In the coming months, ads will appear in additional business publications, TV and digital advertising.

About UBS

UBS draws on its 150-year heritage to serve private, institutional and corporate clients worldwide, as well as retail clients in Switzerland. We combine our wealth management, investment banking and asset management businesses with our Swiss operations to deliver superior financial solutions and manage CHF 2.2 trillion in invested assets.

UBS is present in all major financial centers worldwide. It has offices in over 50 countries, with about 37% of its employees working in the Americas, 37% in Switzerland, 16% in the rest of Europe and 10% in Asia Pacific. UBS employs about 64,000 people around the world. Its shares are listed on the SIX Swiss Exchange and the New York Stock Exchange (NYSE).

Inquiries

Michiko Kurahashi of UBS at

+1-212-882-5685 or

michiko.kurahashi@ubs.com