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UBS Announces Private Airport Branding Partnership
UBS announced today that it piloting a first-ever partnership with Panorama Flight Service, a private aviation company, giving UBS exclusive branding rights of a private terminal at Westchester County Airport in White Plains, New York.
The multi-year partnership allows UBS to place a branded Internet kiosk, an interactive plasma wall (featuring news, financial news and UBS information), signage and other marketing materials throughout the lounge where more than approximately 1,500 private aviation clients pass each week. Similar initiatives are being pursued in Biggin Hill, UK and Beijing, China.
"It is increasingly complicated to target and engage our hard-to-reach, discerning audiences through conventional media alone," said Nadine Genet, Head of Global Advertising, "This is an efficient and creative way to build and reinforce awareness of the UBS brand among a key audience of affluent potential clients and investors."
Panorama Flight Service provides new and modern fixed base operation (FBO) facilities at Westchester County Airport with its over $14 million facility. Panorama was recently voted fifth best independent FBO nationally by the readers of Pro Pilot magazine.
UBS is one of the world's leading financial firms, serving a discerning international client base. Its business, global in scale, is focused on growth. As an integrated firm, UBS creates added value for clients by drawing on the combined resources and expertise of all its businesses.
UBS is the leading global wealth manager, a top tier investment banking and securities firm, and one of the largest global asset managers. In Switzerland, UBS is the market leader in retail and commercial banking.
UBS is present in all major financial centers worldwide. It has offices in 50 countries, with about 39% of its employees working in the Americas, 33% in Switzerland, 16% in the rest of Europe and 12% in Asia Pacific. UBS's financial businesses employ more than 80,000 people around the world. Its shares are listed on the SWX Swiss Stock Exchange, the New York Stock Exchange (NYSE) and the Tokyo Stock Exchange (TSE).
Allison Chin-Leong : +1-212-882-5693
New York, November 15, 2007
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