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UBS PaineWebber Launches Redesigned Website - Focus on Affluent Investor
Unlike corporate-focused sites, ubspainewebber.com was structured to meet the specific needs of the affluent investor, such as financial planning, wealth management and retirement planning, and to highlight the firm's emphasis on its consultative advisory process. Usability labs and focus groups with clients and prospects provided validation that the site responded to these needs," said Dennis McCann, senior vice president, Marketing Communications.
In addition to a traditional navigation scheme, investment questions on the home page provide another way to drive visitors deeper into the site. Within each major section, How We Help You Develop" pages provide a conversational sample of how a UBS PaineWebber financial advisor helps clients with their goals. Interactive tools afford viewers the opportunity to explore wealth management choices for specific wants and needs, such as reviewing education or retirement funding strategies.
Another way the financial advisor is fully integrated into the site is through Insight from a Financial Advisor" call-out boxes. These boxes feature a financial advisor who offers insight and provides expertise while the body copy explains the product or service. Prospective clients are only one click away from a tool that helps locate a UBS PaineWebber financial advisor in their local area.
UBS PaineWebber.com is also the client entry point for the firm's online services -- rated number one in usability among full service brokerage firms by Gomez, Inc. (summer 2002). Clients log on to access account information, research, online statements as well as planning and cash management tools from any page on their secure site.
UBS PaineWebber serves the wealth management needs of more than 2 million clients with more than 8,300 financial advisors in 369 branch offices nationwide. UBS PaineWebber is one of four business groups of UBS AG along with UBS Warburg, UBS Global Asset Management and UBS Wealth Management & Business Banking.
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Contact: Susan Wentworth 212-713-4097
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