Our strategy

Our joint efforts are focused on wealthy investors, institutional and corporate clients, and our domestic Swiss business. Geographically, we aim to be a top tier bank in every growth region. We will optimize the combination of our businesses to generate more value. In order to refocus our portfolio, we will concentrate our efforts on the following:

Businesses

  • Build on our strong Wealth Management (WM) franchise.

  • Transform our Investment Bank into an integrated and client-focused business.

  • Manage Wealth Management Americas (WMA) for increased profitability.

  • Enhance Asset Management by focusing on investment performance and overall efficiency.

More about our businesses

Geographies

  • Reinforce commitment to our leading position in Switzerland.

  • Capture the full value from growth in Asia Pacific and other emerging markets.

Our locations

Clients

  • Further strengthen our Ultra High Net Worth franchise and increase market share.

  • Position WMA as an advice-led WM platform while focusing on our High Net Worth/Ultra High Net Worth client franchise.

More about our clients

Collectively, we will institutionalize our three strategic guiding principles:

Reputation

  • Put the clients at the center of everything we do.

  • Treat reputation and people as our most valuable assets.

  • Ensure discipline and implement best-in-class governance processes.

Integration

  • Take a holistic portfolio view in decision-making.

  • Deliver the best of all of UBS to our clients.

  • Enhance structures & processes for further cost and capital efficiency.

Execution

  • Ensure consistent high-quality delivery externally & internally.

  • Build a strong performance-oriented culture.

  • Retain, develop and hire the best talent at all levels.

Short URL of this website: www.ubs.com/strategy