Moving into 2009, new executions of the brand campaign were developed to signal change, communicating the actions the company has taken as a result of the financial crisis. Focusing on UBS’s commitment to client relationships, the “Manifesto” approach outlined the firm’s principles while providing strong reasons-to-believe them that we remain one of the best capitalized banks in the world and our 140 years of experience.

Advertising activity was put on hold following 1Q in light of market challenges:

In June 2008, UBS launched a global campaign in response to the financial crisis, designed to communicate UBS’s commitment to its clients and its relationship-based approach.

In June 2006, UBS added depth to “You & Us,” by providing more specific and tangible communications to further delineate what “You & Us” means.

In November 2004, UBS developed executions to reinforce its Wealth Management capabilities, and added it to the pool of UBS brand and Investment Banking executions.

In February 2004, UBS launched its first global brand communications program with the introduction of the “You & Us” campaign. Three TV executions were created: One focused on the overarching UBS brand, one focused on the Investment Banking division, and one focused on UBS Wealth Management. Similarly, multiple print ads were created, each focused on the brand or a division.

In June 2003, UBS became one united brand under the UBS name.