Our identity and employees’ views

We want to be recognized for creating superior value for our clients, employees and shareholders. Our ambition is to stand out as a bank that is winning in the new paradigm for our industry.

Our direction is focused and clear: We aim to be the world's leading wealth manager and the top universal bank in Switzerland, complemented by an investment bank and asset manager that are world-class in their chosen areas of focus. This model allows us to take advantage of our unique global presence and capabilities, our superior talent and our unrivalled client franchise.

Relationships based on respect, trust and mutual understanding are the foundation for all of our business activities. Three interconnected principles define what we stand for as a firm and help us prioritize when making decisions. They are integrated into our corporate decision-making and people management processes, and they are intended to shape the daily actions of our employees.

  • Client focus - We demonstrate an unrivalled client focus at every level of our business, building relationships that make us stand out from our peers.
  • Excellence - We strive for excellence in everything we do, from the people we employ to the products and services we offer to our clients.
  • Sustainable performance - We focus on the long term and work continuously to strengthen our reputation as a rock-solid firm providing consistent returns to our stakeholders.

We are well on the way to making our unique culture a winning one. As part of this, our leaders engage with employees throughout the year. For example, a regular “Ask the CEO“ event allows employees to pose questions to our Group CEO Sergio Ermotti. A broad range of topics are discussed, including strategic direction, corporate restructurings and concepts such as collaboration and integrity.

We also regularly survey a representative sample of employees to assess familiarity with our senior management, the firm’s principles and behaviors, specific measures of employee engagement, and conviction regarding our strategic direction. We use the results to shape our communication strategies and to develop targeted initiatives that address areas of perceived weakness.