UBS Japan Golf Tour Championship

The UBS Japan Golf Tour Championship is one of the flagship elements of the Asia Pacific golf programme, providing the perfect platform for building the bank’s business and brand in one of its most important markets.

For the best players in Japanese golf, the UBS Japan Golf Tour Championship promises the chance to claim one of the most prestigious titles in Japanese golf, a winner’s cheque for ¥30 million and a unique trophy commissioned by UBS.

However, courtesy of UBS’s growing partnership with the Japan Golf Tour, the event provides an innovative avenue for the bank to develop its brand and business in one of its most dynamic Asia Pacific markets. In keeping with the global sponsorship strategy of investing in leading men’s golf properties, the tournament is the ideal component of the regional programme.

Courtesy of NHK, Japan’s leading terrestrial broadcaster, the tournament is beamed to millions of viewers across the nation. Print media coverage further raises brand awareness, as do an array of on-course signage entitlements and promotional benefits.

Client advisors have the chance to host guests at the Pro-Ams, which offer the chance to play with a professional star, plus at fine dining and hospitality functions and at exclusive teaching experiences.

Members of UBS‘s staff also have the chance to enjoy the tournament, considered one the ‘players championship’ of Japanese men’s golf. Staff contests and the chance to go behind the scenes and take on unique volunteer opportunities at the event are exclusively offered to the company’s team.