THE PLAYERS Championship

Through our status as a Proud Partner of THE PLAYERS, UBS is able to leverage the sponsorship through targeted brand exposure to THE PLAYERS spectators and through UBS guest experiences.

THE PLAYERS is one of the best-attended golf events in the world and one of the most watched on television. During the four days of THE PLAYERS, nearly fifty million households throughout five continents will follow the championship on television as the world's top golfers tackle Pete Dye's famous PLAYERS Stadium Course.

UBS leverages a full television advertising package against this audience during the broadcast in the U.S. and smaller advertising packages in select countries outside of the U.S. UBS is also able to offer its guests premium hospitality and viewing experiences onsite, including a view of the 17th green.

UBS is proud to partner with this world-class event, which will take place from May 8 – 11, 2008 and will be televised in limited commercial interruption format on The Golf Channel and NBC, respectively, according to the following schedule:

The Golf Channel
Thursday, May 8: 1:00 p.m. – 7:00 p.m.
Thursday, May 8: 9:00 p.m. – 12:00 p.m. (re-air)
Friday, May 9: 1:00 p.m. – 7:00 p.m.
Friday, May 9: 9:00 p.m. – 12:00 p.m. (re-air)

NBC
Saturday, May 10: 2:00 p.m. – 7:00 p.m.
Sunday, May 11: 2:00 p.m. – 7:00 p.m.