Media Release
UBS LAUNCHES GLOBAL ADVERTISING CAMPAIGN
“You & Us. Could this be the world’s most powerful two person financial firm?”
New York - February 23, 2004 - UBS AG launched today a global advertising campaign using the theme "You & Us". It is the first advertising campaign for UBS since the single UBS brand was announced in the summer of 2003.
The campaign is structured around the theme „You & Us – Could this be the world’s most powerful two person financial firm? ” and communicates our client-focused approach while showcasing UBS’s corporate, institutional and wealth management services.
The campaign highlights the confidence that our clients have in the financial decisions they make because UBS takes the time to fully understand their goals, and creates customized financial solutions designed to help them achieve them. These solutions are based on UBS’s global resources and capabilities.
Bernhard Eggli, Head of Brand Communications at UBS commented, „Each advertisement highlights our global strength and resources, alongside the personalized nature of a relationship - where advisors and professionals work as partners with their clients. We now deliver 'one firm' to clients across businesses - focusing above all on their needs and goals. Our new campaign reflects this and puts it at the core of the client experience”.
The campaign includes print and broadcast advertisements, events, exhibitions, sponsorship and internal initiatives and has been created with Publicis, UBS’s advertising agency.
Television ads for UBS will began airing today on cable and network shows and will air on programs such as 60 Minutes, The West Wing, Law & Order, Today, Meet the Press, Fox News, CNN, and major golf and tennis tournaments. The first print advertisement will appear in tomorrow’s edition of the Wall Street Journal, New York Times and Financial Times.. A number of international airports will also feature billboard displays. In addition, the campaign will run in the UK, Germany, Italy, France, Spain, Hong Kong, Singapore, Taiwan, Korea, China, Australia (all translated into local language) and mainstream business and financial press.
Andy Bateman, worldwide Account Director at Publicis added, „At the end of the day, for UBS customers, while the scale and depth of resources that can be brought to bear on their finances is essential, it’s the quality of the relationship that really matters. We are, after all, talking about people’s money! The idea of creating an advertising conceit around the notion of feeling like a two person financial firm communicates very clearly and immediately. Its popularity is that it simply transmits the promise of a real relationship.”
UBS is one of the world's leading financial firms, combining financial strength with a reputation for innovation and a global culture that embraces change.
UBS is the world's largest wealth manager, a premier investment banking and securities firm, and one of the largest global asset managers. In Switzerland, UBS is the market leader in retail and commercial banking.
UBS, headquartered in Zurich and Basel, employs almost 66,000 people, and has operations in over 50 countries and in all major financial centers.
An online media kit, including two examples of the UBS print advertisements as well as a brief mpeg of the broadcast advertisement are available.
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