UBS - Strategy and development

UBS's commitment

Client focus: UBS’s purpose is to serve clients and provide them with confidence in financial decision making. UBS strives to truly understand clients’ goals – the first priority is the success and interests of clients
Growth through client-driven revenue streams: targeting sustainable and profitable growth by establishing a set of earnings streams based on true customer benefit
Three businesses, one underlying trend – growth of wealth: based on sustained social and economic trends, all of UBS’s businesses – Global Wealth Management & Business Banking, Global Asset Management and the Investment Bank – are focused on areas with above-average growth rates
“One firm” approach: the synergies between UBS’s businesses create additional sustainable earnings opportunities, on top of their individual growth rates. To UBS, the “one firm” approach means meeting client needs without expecting clients to worry about its internal organizational structures

Clients and businesses

Our strategy is to concentrate on three global core businesses – wealth management, asset management and investment banking and securities trading – as well as retail and corporate banking in Switzerland.

A global and focused strategy

UBS’s consistent strategic focus has led to the current business mix.

“One firm” approach

The synergies between UBS’s businesses create additional sustainable earnings opportunities, on top of their individual growth rates.

Client focus

UBS’s purpose is to serve clients and give them confidence in making financial decisions.

Growth

UBS aims to deliver valuable advice, products and services to its clients while creating high quality sustainable earnings streams.

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