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Annual Reporting 2003  
Annual Review Financial Report Handbook
     
 

Our Credentials (continued)

Before seeking advice from a financial institution, you need to know what it stands for. You want a clear idea of its reputation, background, and how people will work with you. And that is what we are doing here – giving you a better picture of who we are and where we are going. Because, in short, credentials matter.

In the financial services industry, we are a truly global firm, working with corporate, institutional and private clients around the world. Our core strengths are asset management and wealth management, investment banking and securities trading as well as retail and corporate banking in Switzerland. To us, being global means providing the same predictable level of service and quality around the world, helping our clients succeed in what they want to achieve.

We believe our clients should effortlessly be able to access all the services our firm can provide, where and when they are required, and regardless of what combinations of teams lie behind the solutions. Our clients should not feel the boundaries inherent in a large, global organization. This means that teams from across businesses work together to pool different skills for the benefit of each individual client.

The partnership between our businesses also gives us the ability to build a coherent infrastructure that does not duplicate activities unnecessarily and helps us to provide our services as efficiently as possible.

Financial strength
Our approach to capital management is one of our trademarks. We employ all the tools at hand to manage our capital efficiently, assuring attractive value creation for shareholders, while protecting our renowned strong capitalization and credit ratings.

Risk management discipline
Risk is an integral part of our business, in particular in our credit and trading businesses. Our overriding goal is to secure an appropriate balance between risk and return, limiting the scope for adverse variations in our earnings. Our risk culture has made an invaluable contribution to our earnings stability across recently turbulent market conditions.

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