Advising, not selling

Abby Cheung, a client advisor in Hong Kong, had known her client, Edward Wong, owner and group chairman of Edward Wong Group with business worldwide, for a number of years. She knew that he had a very low tolerance for risk and was only interested in investing in highly rated bonds.

Still, she believed that it would be better if he diversified his portfolio. Together with the Investment Solutions Team in Asia, she came up with a portfolio that ensured diversification and offered protection on the downside – exactly fitting Abby’s client’s needs.

The client was won over. A tailor-made portfolio gave him the opportunity to participate in equity market and other investments with downside protection. The client also appreciated UBS’s independent, open-architecture approach to his portfolio, allowing him to achieve the level of performance he wanted.

„The advisors at UBS are not typical salespeople, they care about the client’s needs,” he said.

The experience strengthened his confidence in the bank, and, now, with UBS and Abby at his side, he no longer completely rules out making an investment in equities.