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|  Knowledge and innovation come from the talent, enthusiasm, creativity and experience of our people. At UBS, we recognize that the people joining us are looking for more than just a job – they are looking for challenging, rewarding, long-term careers in an organization that encourages them to continue developing their knowledge and skills, whatever their role may be.
Banking relies on the skills and talents of its employees. In order to thrive, UBS must be capable of attracting, developing and retaining the most qualified, talented and motivated staff. At UBS we have succeeded in recruiting some of the brightest individuals by offering an inspiring environment. Each of our core businesses offers them exciting opportunities, where they can act like entrepreneurs, capturing opportunities and growing their experience and skills - for example by taking part in our major strategic initiatives: the European wealth management initiative and the expansion in US investment banking. We encourage the development of our people, by fostering creative collaboration, leadership and accountability. Above all we offer an organization where individuals are motivated to be successful, which ultimately makes the firm itself successful.
Our values are a strong foundation for our way of doing business. Our firm and our people will refrain from doing business if it violates our ethical standards. At UBS, we respect the views of others, even if they are controversial. We coach and guide, rather than dictate, and our people feel empowered to challenge conventional wisdom. This helps us to create a working environment based on mutual support and active contribution.
At the same time we have no desire to impose a restrictively uniform UBS culture on all of our employees around the world. Rather, we let national characteristics thrive, along with local business customs, individual skills and perspectives, helping to leverage all our strengths. In our approach to doing business, we are strict in giving no room to discrimination, neither by gender, religion, age nor race.
Ultimately, our culture is what we make of it. Our success as a "learning organization" is not about theory, or about knowledge management. It's about being an organization that has the drive and desire to transform itself whenever opportunities arrive.
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