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UBS Homepage >
Analysts & Investors >
Annual Reporting 2002 >
2002 >
Client Focus
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|  Our clients' success is our success. The only way we can build lasting relationships with them is by taking the time to understand their specific financial situations and their individual objectives. When we combine that understanding with our expertise, we become their partner, helping them achieve their financial goals.
Ensuring our clients' financial success is the most important driver of our business. All our resources - our processes, infrastructure, products and services, employees and culture - are focused on achieving our clients' objectives, whether they are individuals, corporations or institutions.
Understanding each client's individual situation helps us to build strong relationships and effectively offer proactive advice. But having in-depth knowledge of our clients' goals and needs also brings with it the responsibility to safeguard their private information. The deep respect we have for their right to financial privacy and the appropriate level of discretion we use when dealing with confidential information justify the trust that our clients continue to place in us.
Our client advisors and relationship managers are not there to simply sell more products or close deals - their true aim is to become a partner of their clients. When we work together as partners, we are able to provide our clients with advice, solve their individual issues and to achieve their specific goals and aspirations. In all our Business Groups, our broad range of products and services, advisory experience and the efficiency of our processes provide us with the capabilities to tailor our services to an individual client's needs.
The trust clients have placed in us, across all our businesses, is a source of considerable pride to us. Although our expertise and products have earned us prestigious industry awards, we feel that the approval of our clients is our most important reward. It is only when we have helped them reach their individual targets and they consider us their dependable partner that we feel we have really succeeded.
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